Retail calculator
Estimate sales, profit per hour and ROI of any retail store given markup, level and saturation.
Retail stores in SimCompanies work differently from production buildings: they sell to NPC customers and their revenue depends on the markup you set, the store's level and how saturated the market already is. Pick a store, adjust the sliders, and see at a glance whether it's worth building.
0% = no competition · 100% = saturated market
1.0 = at wholesale · 2.0 = double · Retail price: $4,660.00
What you paid per unit (market or own production) · Market price: $2,330.00
Fixed staff cost per hour · 200 × (nivel+1) = $200.00
Used to compute ROI in hours
Results
- Inventory cost / hour · $58,250.00
- Salaries / hour · $200.00
- Net profit / hour · $58,050.00
How the math works
The calculator uses a simple formula so you can quickly compare different combinations of markup, level and saturation:
- Base demand = 50 × (level + 1) × (1 − saturation). A level-0 store with no competition draws ~50 customers/hour; higher levels add more, higher saturation removes them.
- Markup modifier: the higher you price above
wholesale, the fewer customers convert. We apply
1 / (1 + 0.6 × (markup − 1)). - Units / hour = base demand × modifier.
- Revenue / hour = units × retail price.
- Profit = revenue − inventory cost − salaries.
Disclaimer: this is an approximate model. The game uses a more complex demand function (with curves, daily modifiers and NPC behaviour). Here we give a useful estimate to compare options and decide which store to build — not an exact result.